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On the morning of July 27, 13 years after its founding,  Facebook's monthly active users officially exceeded 2 billion. In fact, it was less than 5 years before the company's monthly active users officially exceeded 1 billion.

Chris Cox, the company's chief product officer, said of this latest milestone: "We have reached such a large scale now, so we must really take seriously what we can do to make social media possible. Be vibrant to the limit. "

As the world's most logged-in social application, Facebook has exceeded 1.5 billion of YouTube, 889 million of that, 328 million of Twitter and 255 million of Snapchat. Except for YouTube, other apps with over 1 billion users are connected to Facebook, including WhatsApp and Facebook Messenger, each of which has 1.2 billion users. Instagram currently has more than 700 million users, so it is possible to end this journey soon.

The rapid growth of Facebook over the past five years has been primarily from developing countries. They are improving applications for low-cost Android phones and low bandwidth environments. Since breaking 1 billion users, they have added 746 million users in Asia and elsewhere. At the same time, only 41 million new users were added to the United States and Canada.

Despite this scale, 17% of consumers are growing at a worse rate than in any year since 2012. In fact, people's use of Facebook has not diminished. 66% of Facebook's monthly active users use this service every day, compared to just 1 with when it exceeds 1 billion users.

However, because Facebook currently has a huge impact on society, they also hope to make a positive impact on the new mission: "Empower people, build communities, and unite the world."

"The company feels a greater sense of responsibility from top to bottom," Cox said. "Our size today has forced us to understand more deeply how our products are used." That's why he's been around the world. Start user research.

That's why Zuckerberg heard the voices of people across the country. Although some people think Zuckerberg was preparing for the US presidential election, the CEO denied it.

If the key product of 1 billion users is to be developed and a key user base of 2 billion users is, then the responsibility of Facebook is to resonate with us and move towards 3 billion users.